On April 21, the cider "Crazy Cider Dry" using apples from Aomori Prefecture will be on sale at "Tsugaru Onoe Onsen Fukuya" (Michinoshita, Arayamachi, Hirakawa City, TEL 0172-55-0200 ). rice field.

This product was developed by the consulting company "Tugboard" that manages Fukuya. A workshop was set up in the employee parking lot next to Fukuya, and seven brewing tanks and distillers were installed. The product name was changed to "Crazy Cider" with the meaning of "a cider made by a person who is crazy about cider and can be crazy about it".

Kiyoto Mizuguchi, the president, started operating Fukuya in 2014 (Heisei 26), and is also involved in product development and consulting work, such as developing the original yokan "Dolce Yokan Wycube" in 2018 (Heisei 30). In 2020, when the infection of the new coronavirus spread, we also provided a hot spring delivery service.

"The banquets and hot springs are drastically reduced due to the corona disaster. Instead of waiting for the end, we started new things and changed our mindset to secure employment and jobs," says Mizuguchi. Last year, we received designation as a type B business to support continuous employment, and secured human resources such as food distribution services for the elderly. In addition to serving and cleaning lunch boxes, he is also in charge of labeling and bottling work for cider making.

It is said that he arrived at Cider, thinking of using apples, which boast the highest production in Japan, for purposes other than raw food. Mr. Mizuguchi said, "I had never thought about making cider before Corona, but with Corona, hot spring management is no longer the same as before. I started it as a business that will continue 100 years later."

Raw apples are procured as a mix from local apple farmers. The heat treatment required in the manufacturing process will use hot spring heat in the future, making the best use of the strength of the hot spring facility. "Crazy Cider Dry" leaves a fruity feeling and is adjusted to a taste that is easy to match with meals. The pairing dishes will be developed by the chef of the group store "Curry & Cafe Siesta". "I made full use of my experience and the strengths of the company. I aim to be a company that embodies a" symbiotic society, "" says Mizuguchi.

In the future, it will sell cider with flavor, and will try to make apple brandy this winter. Mr. Mizuguchi smiled, "During brewing, I used to look inside the tank as if I were looking at my child. I want to make a cider that will work on solving local issues with a self-confident work that leaves a fresh fruity feeling." show.

The price is 330 ml = 660 yen. It will be on sale from the beginning of May at the official online shop "Aomori Marugoto Fukuya Shop".