At the department store "Nakasan Hirosaki Store" (Dotemachi, Hirosaki City), a collaboration product of "Nakamiso" is currently being developed as part of the 60th anniversary event.

This year marks the 60th anniversary of the "Nakasan Hirosaki Store," which opened in 1962 (Showa 37), and the store has been holding an anniversary event since January. "Nakamiso" is a miso ramen that has been loved as a soul food for Hirosaki citizens for over 40 years at the food court.

The new cup noodle "Miso Ramen supervised by Nakamiso", which started selling on January 18, was temporarily sold out, but was resold on April 12. Takahiko Higuchi of the Sales Planning Division reveals, "Last time, 600 pieces were sold only on the first day, but this time, 3000 pieces were sold, which is five times as much as on the first day."

At the general store "Three Mall" on the 2nd floor of the store, you can buy a set of Tsugaru-yaki bowl and chopstick rest with Nakamiso engraving, Tsugaru-nuri chopsticks and renge, and Nakamiso instant. "This is a project that I have been warming up for many years. I also put a stamp on the back of the chopstick rest in the shape of Mt. Iwaki," says Higuchi. Limited to 60 sets.

At the "Clambon Cafe" on the 3rd floor of the store, there are 3 collaboration products. "Nakamiso Pasta" (550 yen), "Nakamiso Roast Beef Sandwich" (480 yen), "Nakamiso Pork Rose Bowl" (580 yen) with Nakamiso ingredients. It will be sold at the underground side dish corner, but only "Nakamiso Pasta" (680 yen) is available for eat-in. At the side dish corner, "Nakamiso Yakisoba Bread" (350 yen) will be sold only on weekends and holidays.

At the underground food court "Nakamiso", "Nakamiso RED" (900 yen) using Shimizumori number will be sold. Mr. Higuchi smiles, "I collaborated with Shimizumori number before, but this time I kneaded chili peppers into the noodles to make it more spicy."

Mr. Higuchi says, "We have held various 60th anniversary events this year. Even now, there are events other than Nakamiso in the store. We will continue to focus on creating stores rooted in the community." ..