The used clothing store "SEESAW" (Kitakawarakecho, Hirosaki City, TEL 0172-55-8117 ) opened on September 23.

The store handles about 320 used clothing regardless of age or brand. The owner, Daiki Ueyama, and the manager, Takumi Chiba, opened the store. The two from Hirosaki are 27 and 26 years old. I met friends at a second-hand clothing store in the city because I loved clothes, and I got along with each other.

After graduating from Hirosaki University, Mr. Ueyama moved to Tokyo and made a U-turn in 2018 (Heisei 30) after working as a system engineer. Mr. Chiba worked at a select shop in Hirosaki for about 6 years, but left the company in May this year to open a store. The two have been planning to open a store for a year and a half, and are preparing to open this fall.

The store area is 34 tsubo. The walls inside the store were unified in white, and the wooden hangers were ordered from Tokyo. “In order to make a difference from the traditional second-hand clothing stores, we focused on the same display as general select shops, and emphasized ease of viewing and searching,” says Mr. Ueyama. The stone counter was created by two people, and uses stones carried by two people from the foot of Mt. Iwaki. Mr. Chiba says, "The atmosphere is easy to talk to, as opposed to the orderly and tense atmosphere of the store."

“The products were sensuously selected by the two of us. We selected products that we thought were interesting even if they weren't famous,” says Ueyama. The target is mainly men in their 20s and above, but teenage students, women, and customers in their 80s are also purchasing products. "I want you to combine them as you like and enjoy second-hand clothes. First, I want you to pick them up," he said.

Mr. Chiba, who is in charge of the store's Instagram, not only posts photos that introduce the products, but also introduces the products by distributing them on Instagram. "I started to remember my face. I don't want to make a loud voice, so please turn up the volume and enjoy it. The distribution is self-paced enough to announce to the viewer. There are already inquiries from customers outside the prefecture," says Chiba. ..

Two people who do not usually fight. "I had some disagreements, but I never thought I was in a fight" (Mr. Ueyama) and "I will forget if I take a break" (Mr. Chiba). The two smile, "I want to convey the charm of used clothing with an approach that only we can do."

Business hours are from 13:00 to 21:00. Closed on Tuesdays.