When the major beef bowl chain "Matsuya" opened for the first time in Aomori and Hirosaki, it is currently a hot topic on the Internet.

The beginning of the topic was that a construction bulletin board was set up in the vacant lot of the site of "Halo Mac Hirosaki Joto Store" adjacent to "Marugame Seimen Hirosaki" (Takada, Hirosaki City). Internet users pointed out the words "Matsuya Hirosaki Takada 1-chome store" written in the construction name. Spread and gathered a lot of attention.

Matsuya is a major brand of "Matsuya Foods Holdings" and is expanding nationwide. The store opened for the first time in Akita Prefecture on July 24, and since it was opened on the Tohoku Expressway "Hanawa SA", the fans of Hirosaki, whose nearest store so far was Morioka, also attracted attention.

From September 3rd, when congratulatory voices such as "Congratulations on opening Matsuya's Hirosaki store" began to rise on SNS, "Matsuya opened in Aomori prefecture, which is a long-cherished wish, and I am excited about being in Hirosaki." "In order to compete with Matsuya, we will also add miso soup to all menus." "The reaction of Hirosaki citizens is so good that I have become a person who searches for keywords all the time."

The douujinshi "Book that calls Matsuya in Hirosaki without permission" was announced in 2019 (Heisei 31), and the Twitter account "Mikumari", who lives in Hirosaki and is known as a Matsuya fan, said, "The excitement of opening Hanawa SA store. I was very surprised that it was decided to expand into the prefecture before I knew it. The planned location is easily accessible both inside and outside the city, and I feel that it will be a "dining table" in Aomori. "

According to Matsuya Foods Holdings spokeswoman Yoko Aoki, the opening of the store is actually scheduled to open in early November as the first store in Aomori, and the official opening date has not yet been decided. Mr. Aoki says, "Because North Tohoku has been an unexplored area for a long time, I am glad that there is more reaction than I imagined in other areas even before the opening."

The Hirosaki Takada 1-chome store will be a roadside store, so it is planned to be a large store for families.