The new product "Unagi-like Eclair" announced on July 23 by Aomori bread maker "Kudo Bread" is attracting attention online.

Kudo Bread is famous for its signature product, British toast, and is a bread maker that has been in business in Aomori for nearly 90 years. In recent years, we have focused on disseminating information via the Internet, renewed our homepage in November last year, and just created a Twitter account on the 19th of this month.

Eclairs that imitate the shape of eels are attracting attention as new products released on Twitter. A 28 cm long choux pastry was infused with custard cream and coated with chocolate. The gills are swollen, and white chocolate expresses the shape of the eyes and eels.

"For the day of the Ox on the 28th, the new product" Eclair like an eel "has started pre-sale at some stores in the chain from today! (Omitted) How about the eclair on the day of the Ox this year?" , Approximately 25,000 retweets and more than 35,000 likes (as of 11:00 on July 26).

Mr. Naoyuki Nasu, Deputy General Manager of Kudo Bread Sales Department, said, "Since we were weak in disseminating information, we decided to start Twitter from the viewpoint of attracting young people. I'm surprised at the above reaction. "

On the internet, there were voices such as "I definitely did Twitter to announce this" and "Is my eyes dirty?", "Unagi Eclair, cute" and "Ah! There was also a reaction from the person who actually purchased the eel, saying "It's cute" (above, the original mama).

Mr. Nasu smiles, "I'm still groping, but I want to disseminate information unique to local companies."

The reference retail price is 240 yen. Sold at Kudo bread dealers in Aomori prefecture. Until the 28th of this month.