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    Hirosaki's "Fujita Ice" Itto-kan is a hot topic Sakura Festival inventory

    Hirosaki's "Fujita Ice" Itto-kan is a hot topic Sakura Festival inventory

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    A tweet posted on May 10 by "Fujita Ice Shop" (Konyamachi, Hirosaki City) near Hirosaki Park is gathering a lot of attention.

    The tweet, which begins with "I'm sorry ... Mom was too tense ...", is accompanied by a photo of a stack of Itto-kan (18 liters) about 24 cm in length and width and about 35 cm in height. I told you, oh yeah !!! ”I made it with a lot of energy, but it seems that there are 430 cans of Itto-kan ice cream left over ...” (Original Mama) continues.

    The store that manufactures and sells street food ice cream known as the old-fashioned "Karan Karan Ice Cream". Currently, Reiko Fujimoto is the second president of Kinsho Fujita Masaki Shoten, and runs a refrigerated freezer warehouse business and an ice manufacturing and sales business. According to Mr. Fujimoto, the tweet was made by a daughter who lives in Tokyo, and Twitter was opened by her daughter in April last year. Mr. Fujimoto smiles, "I made it because my daughter tried to help me from a distance because of the corona virus. I also post it occasionally."

    On May 9th, my daughter contacted me, "How was the Sakura Festival?" This year's Hirosaki Cherry Blossom Festival was not blessed with strong winds and rain, in addition to the second earliest cherry blossoms in history. In addition to taking measures against infectious diseases such as traffic restrictions and prohibition of eating while walking in the park, it is said that the ice cream sales place was designated as a different place than usual.

    "In the case of a regular Sakura Festival, 800-1000 cans of Itto-kan can be sold most of the time during the festival. With the ice cream sales that have continued since my mother's generation, 380 cans are the lowest sales even if I look back on the past. This year, we made 450 cans, which is about half of normal times, but only 20 cans were sold, "says Fujita.

    "When I told my daughter about the situation, I received a reply asking me to send a photo, so I sent a photo of the itto-kan ice cream I kept. The tweeter also spread the information surprisingly, such as Yamaguchi and Kumamoto. I get inquiries from places that I have never sold. I don't know much about SNS, but it has a surprising influence. "

    Currently, 15,000 retweets and more than 25,000 likes have been received. Comments such as "I want it, but I can't put it in the freezer" and "I'll definitely buy it if you subdivide it" (sic), and most of the voices want to help.

    Mr. Fujimoto said, "Retail orders are increasing on the sales site, but I am sorry for the inconvenience because the server may go down. All employees are responding to sudden orders, but it takes time. Sometimes, I'll send it with gratitude, so please wait. "

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