The new product launch "Aomori PG Product Development Academy 2020" was held on February 24th at Wedding Plaza Alaska (Shinmachi, Aomori City).

The presentation was planned to expand the industry of "Aomori Proteoglycan (PG)", a beauty and health material from Aomori Prefecture, for business people. In Aomori Prefecture, in collaboration with the mail-order company "Felissimo" (Kobe City, Hyogo Prefecture), a curriculum that considers product development for companies in the prefecture has been conducted since 2017 (Heisei 29).

Proteoglycan is a cosmetological and health ingredient contained in health foods and cosmetics, and "Aomori PG" refers to high-purity proteoglycan, which Hirosaki University has developed a technology to extract from salmon nasal cartilage. The Aomori PG Promotion Council (Hirosaki City) has established a certification system for the amount of compounding, etc., and is working to establish the brand of "Aomori PG".

It is said that online lectures have increased this year due to the spread of the new coronavirus infection. 10 groups from 11 companies participated in the recital and announced 10 products containing "Aomori PG". Department store buyers, art directors, past students, etc. participated in the commentary, and it became a place to hear opinions from people in the industry dealing with new products.

From the Tsugaru area, HIRATA (Hirosaki City), Bio Frozen (Kuroishi City), and bloomin (Kuroishi City) participated and announced cosmetics and frozen foods. The apple dry chip "Bouquet" announced by Mr. Kazue Kuroda of bloomin can be used as an accent for tea and cake, and it was a product for women in their 20s who can also use it as a gift.

Felissimo's Tohoku office director, Eisaku Kojima, who hosts the recital and is also an advisor to the project, said, "The process of learning the way of thinking is more important than creating new products. This academy can be used for future product development. "Ba".

Mr. Takai Yamazaki, General Manager of Felissimo's New Business Development Division, who participated online, summed up, "Proteoglycans tend to have darker shades of cosmetics and health foods, but there are many variations and the product is highly complete."

The announced products will be sold by each company in the future.