A pop-up event for the brand ``What Is Heart'' produced by entertainer Wang Lin was held on January 20th at ``Right On Hirosaki Sakurano Store'' (Jotohoku, Hirosaki City).

The brand was launched last year by Mr. Obayashi and Right On (Shibuya-ku, Tokyo), and is filled with Obayashi's love for Aomori. The second edition, which went on sale from January 19th, is a lineup of seven items, including outerwear featuring Tsugaru lacquer patterns and a leather case made from apple pomace. "Waiha" is a word made up of the initials of "What Is Heart" and is a Tsugaru dialect word used at surprising times.

The event consisted of two parts: a talk show and a two-shot photo session with Mr. Obayashi.The talk show included product introductions, as well as information on Mr. Obayashi's current situation and questions from the attendees. Wang Lin, who is based in Aomori and works in Tokyo, said he was able to take the last Shinkansen from Tokyo to Aomori the day before the event and sleep in his bed at home.

In the scene where a child visiting the exhibition was asked about the raw materials for the leather case, the child's favorite food was apples, and when Wang Lin asked, "What's your favorite food?", the child answered, "Grapes," and then, "What's your favorite food?" When asked, ``What's your favorite red fruit?'', the child answered ``strawberries,'' drawing laughter from the audience.

When asked by a visitor, ``What's your favorite insect?'' Wang Lin answered, ``Tarantula.'' Asked why he likes insects, Wang Lin said, ``I'm not good with insects, but I feel like a mammal,'' and also revealed that this was the first question he had asked him in his more than 10 years of entertainment.

At the end of the talk show, Mr. Wang Lin concluded, ``This is a brand that incorporates elements of Aomori.We hope that people can feel Aomori by wearing it.'' ``I want people who don't know about Aomori to learn about Aomori through ``Waiha''.''

Sales locations are "Right On Hirosaki Sakurano Store" and Right On's online shop. It is also planned to be sold at Right On stores in Aomori Prefecture.