"Mangetsudo Shokai" (1 Shinmachi, Aomori City, TEL 017-1143-6677 ), which sells men's loincloth pants online, started selling a new product "Men's T-back loincloth pants" on July 18th.

The company's president, Ms. Kim Myung-sook, started a company that manufactures and sells loincloth pants for women in 2016 (Heisei 28) after seeing improvement in her physical condition by changing her underwear. launched. In 2019, he started Mangetsudo, a store specializing in loincloth pants for men, saying, "I want men to know the comfort of loincloth pants."

Kim said, "Ever since I was young, when I was busy or stressed, I had problems with my gynecology, and I was suffering from irregular menstruation. , I first encountered loincloth pants around 2014.” "Fundoshi pants are comfortable to wear. The comfort of not being constricted makes me feel calm. I think men feel the same. I thought about making one for men," he said.

About 12,000 pairs of loincloth pants have been sold to date, and the customer base is mainly men in their 40s to 60s, most of whom buy for themselves. “Many middle-aged and older people who are interested in health purchase these products. There are also cases where women buy these products as gifts for their family members and bosses at work,” says Kim.

In addition to the "Fundoshi Pants" (from 3,380 yen), the line-up includes "T-Back Fundoshi Pants" (from 3,380 yen). In addition to the 100% cotton standard type in 13 colors, we also have a limited quantity of colorful African batik series (3,800 yen). "T-back type is recommended for summer," says Kim.

Mr. Kim said, "When you hear about loincloths, the hurdle may be high, but I want you to try them casually, just like changing into your pajamas at bedtime. I want men to enjoy their lives in a relaxed and healthy way." and smiled.