The official Twitter account of the Ministry of Land, Infrastructure, Transport and Tourism's Aomori River and National Highway Office (Chuo, Aomori City) is currently attracting attention for its use of a photo of a dog calling for winter tires to be worn.

In 2009, as part of the "Early Winter Tire Installation Campaign," the office began investigating the rate of winter tire installation, and announced the results as a "preliminary report." It was also introduced as a "breaking news" on Twitter, which was established in 2019 (Heisei 31).

It is said that he started trial and error last year to get as many people as possible to pay attention, such as using starry skies and sunsets for photos posted on tweets. This year, in the first announcement on November 4th, I posted a document image. The second post, published on the 11th, used a photo of a dog running on snow. From the third time onwards, we used photos of dogs to announce the results of the winter tire installation rate survey.

The dogs that appear in the photo are the dogs of the person in charge of the Road Management Division, and their names are Pazu and Papiko. Both are mixed, and it is said that the photos were taken before last year. The person in charge said, "I wanted it to be widely known because it was a post calling for people to put on winter tires early. The only photos I chose were those of dogs related to snow. I'm surprised that the reaction was more than I expected." and smiled.

In the fourth post, he explained, "The photo expresses that I want cars with summer tires to stop entering the winter road." In response to the post, there were reactions such as "What a cute warning!" There is, and it is still spreading, including past tweets.

The person in charge said, ``There is no snow yet in Aomori, but there may be freezing roads in the morning and evening, so if you have not installed winter tires, please change them as soon as possible. Snow is expected this week. Therefore, please replace it as soon as possible."