"Mayadan" is currently being developed, in which apple farmers in the Higashimeya district of Hirosaki promote apples in suits.

Mayadan is an abbreviation of "Meyadan Dyism" and aims to sell apples with the theme of dandyism. The project was planned by Hiroko Ishidoya, a regional revitalization cooperation team who took office in the same area. "I myself have a fujoshi temperament, so I planned to promote sales if I could promote apples to girls," says Ishitoya.

As the first project, we created a pamphlet containing the suits of seven apple farmers in their 30s and 40s in the area. In the pamphlet, each catch phrase is posted in Tsugaru dialect, "I can hold an apple and you (meaning I will hold an apple and you)" Only apples and you) ”are lined up with radical words.

Mr. Yukihito Fukuzawa, an apple farmer who participated, said, "I was confused when I heard about the project, but I decided my heart and decided to pose as I was told in front of the camera. It's a reflection that the suit was tight, "he smiles.

The pamphlet will be included when you purchase "Higashimeya Apple". Currently, it is available on the Yodobashi Camera EC site, and also on the Higashimeya area website.

Regarding the future, Mr. Ishidoya said, "As the second and third steps, I would like to consider the development of marriage activities and singing and dancing that match young apple farmers with women living in the city." show.