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    Sale of healthy drink "Blodia Po" in Aomori and Owani Using locally produced red beets

    Sale of healthy drink "Blodia Po" in Aomori and Owani Using locally produced red beets

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    The health drink "Blodiapo " is currently on sale at the Owani Town Regional Exchange Center "Owani come" (Owani Town, Minamitsugaru District, TEL 0172-49-1126).

    This product uses red beets and Fuji apples from Owani Highlands. It was developed by the Owani Onsen Bean Sprouts Production Increase Promotion Committee, which sells Owani Onsen bean sprouts, a specialty of Owani. According to Mr. Toshishi Shibuya of the committee, red beets are called "drinking blood", so four types of labels are attached to the products according to blood type.

    Red beets began to be cultivated in Owani in 2017 (Heisei 29). When the committee went to Tokyo to sell Owani Onsen bean sprouts, it was said that it was triggered by the fact that it noticed the red beets in the department store. The first two years of cultivation were fumbling, but from the third year onward, stable production became possible, and it was sold at the "Owani come" stand.

    Mr. Shibuya said, "Red beets are still not well known in Aomori prefecture, so I thought about a new sales method instead of selling them raw. As the name of the blood to drink, I mixed it with Owani apples to make it a drink, and labeled the blood type. I thought about it. "

    When it started selling on February 24, there was more response than initially expected, and some people bought up to their families and some people bought all four types at once. According to Mr. Shibuya, the current sales are A type, O type, B type, and AB type in that order.

    Mr. Shibuya said, "I received inquiries from all over the country, but now I am selling only at the shop of Owani come. I am planning to sell it on a trial basis this year, the quantity is limited and the rest is small. I can not increase the production because I can not prepare raw materials. The red beets are harvested in the fall, so we're ready for next year's sale. Please look forward to it. "

    The price is 180 ml per bottle = 200 yen.

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