Hirosaki's long-established hot spring inn "Yama no Hotel" (Hirosaki City Tokiwano Noji Yunosawa, TEL 0172-83-2329) started selling "Kazezen no Tomoshibi Plan" on January 15th.

Under the name of "I will not lose to GO TO cancellation!", The accommodation price for Aomori residents for a limited time in January was set at 8,000 yen as "prepared for deficit". Kaori Akaishi, the eldest daughter of the 8th president, says, "A campaign where we will bear the discount on Go To."

The hotel is taking on new challenges centered on Mr. Akaishi. Last year, guests could not be expected due to the corona virus, so they are focusing on fan development and promotion by raising operating funds by crowdfunding and starting live distribution by YouTube.

According to Mr. Akaishi, sales were improving last fall due to the effect of the "Go To Campaign", but when the campaign was suspended on December 28 and an emergency declaration was made from this month 8th, it was from outside the prefecture. Reservation customers are almost canceled. Accommodation reservations after February are blank, and the outlook is uncertain.

When I posted it on Twitter on the same day under the title of "Light in front of the wind," I received more than 1,500 retweets and more than 900 likes. Mr. Akaishi says, "I'm glad that there are people who support me. I think it was because the plan name had an impact, but I'm telling you the actual situation of our company."

Reservations can only be made by phone. Inquiries and reservations have already been made. "I felt a little cheerful when there was a customer who said" Kazezen no Hikari "with a bitter smile," smiles. "There are a lot of vacancies, so it won't be dense."

Mr. Akaishi says that he is grateful for the inquiries from outside the prefecture. "I can't meet my request right now, but when Corona calms down, I'd love to see you come. I hope we can provide a bright topic that will help you remember the name of'Mountain Hotel'," he said.

Accommodation fee is 2 meals per night, 1 person = 8,000 yen, elementary school students and younger is 5,500 yen.