In the Tsugaru area, T-shirts with farmers' customs and culture as motifs and magnets with local cuisine motifs are now quietly popular among local young people.

The volunteer group "Fun !! Higashimeya Executive Committee" in the Hirosaki / Higashimeya area is currently focusing on solving and revitalizing local issues, mainly among the child-rearing generation. This year, the annual regional events were canceled one after another, and as a new initiative, we aimed to brand the apple, which is a primary industry, and produced corrugated cardboard with a design that expresses the production area.

It was December last year that I extracted the illustration of the apple farmer's work vehicle "Bage" that was born in the production process and started selling it as a T-shirt. Two types of designs, English and Japanese, were prepared for foreigners and started to be sold at clothing stores such as "RDF" (Hinokuchi, Hirosaki City). When orders were accepted by word of mouth, the sizes were already sold out. It is said that it is considering additional production and online shopping.

Mr. Tetsuto Sasaya, the representative of the group, said, "I designed it because the baguage attracted attention from people outside the prefecture and attracted a lot of attention online. Rather than selling it, I knew the area and the atmosphere of the apple plantation as much as possible. I commercialized it because I wanted to get it. "

Designer shino, who presides over "north castle", which produces magnets with the motif of Aomori's local cuisine, has been selling miniature magnets of "Kaiyaki miso" since 2019 (Heisei 31). .. According to Mr. shino, he has long admired making miniature foods, and he chose local cuisine as a motif because it looks unique and is rarely seen in miscellaneous goods.

Mr. shino returned to his hometown of Hirakawa in 2017 (Heisei 29) and is currently engaged in design and confectionery manufacturing. When the "Kaiyaki Miso" magnet began to be sold at roadside stations, it was well received, with mail-order inquiries from people outside the prefecture, and then it was serialized as "Dried mochi," "Pink inarizushi," and "Sujiko."

"I may have felt that Aomori's local cuisine was" cute "because I was a U-turner. I'm glad that many people sympathize with what I felt." Sujiko Natto "and "Unpei" pin badges are currently in production, and I hope they will become new local souvenirs, "says shino.

Hiroki Aizu, an apple farmer who started an activity called "Motsu House" to spread the offal culture in 2018 (Heisei 30), invited his friends to barbecue with "Motsu, Yarube" at the end of farm work. It is said that he started his activities because he came to be called "the person of the people".

Aizu said, "Farmers in the Tsugaru area have a habit of gathering with their neighbors and relatives on a barbecue at the end of work, and local butcher shops prefer cheap hormones. I often use pig motsu instead of cows since I was a child. I was eating. "

In the "Motsu House" activity, in addition to holding barbecues, we have used SNS to introduce motsu dealers and the state of gatherings. I made an original hoodie because I wanted to give the supporters a sense of unity. Mr. Aizu said, "I was introduced to the local media and got a lot of attention. (Parker) was aiming for an inner circle by order sales, but I got orders from strangers and was mistaken for having a real store. There were times when I did, "he recalls.

"I myself often don't understand Tsugaru's offal culture, and since I started it, I have more opportunities to know about offal, and I have more friends. Motsu House is a communication tool, and I am interested in motsu and the locals with Parker as a trigger. I would be happy if the number of people increases, "he smiles.