On August 1, the Aomori bakery company "Kudo Bun" (Aomori City) will sell "whole grain British toast (brown rice whip)" developed at the request of Hirosaki University COI Research Promotion Organization and Lawson.

Kudo Bread has been selling Aomori's soul food, the flagship product "British Toast" for over 50 years. It is said that the name of the product was decided to be "British Toast" because the sandwich-shaped bread made from sandwiches of granulated sugar and margarine originated in England. Calories are 487 kg.

Hirosaki University COI was selected by the Ministry of Education, Culture, Sports, Science and Technology in 2013 to adopt the innovative innovation creation program "COI (center of innovation) STREAM", and will analyze 2000 items of multi-item health big data over 10 years. business. To enable early detection of lifestyle-related diseases, etc., develop public-private studies in collaboration with various companies. It was selected as the Minister of Internal Affairs and Communications Award at the "7th Platinum Award" last year.

The reason for this was that Lawson announced that he would participate in the health food development project in Aomori Prefecture in 2018 (Heisei 30), and requested Kudo Pan to co-develop with Hirosaki University COI. Last year, we released "Kinpira burdock bread" and "square bean bread," which can take dietary fiber, at Lawson stores throughout the Tohoku region.

Mr. Hideki Ebina of Kudo Bread recalls, "At the time of the product meeting last year, the development began with the opinion "Can I develop healthy bread with British toast?" Use whole wheat flour and topped with brown rice whip. The package uses the Roma meal logo and is conscious of the dark color to complement the grain image. It has 357 kilos of calories and 3.5 grams of dietary fiber.

Mr. Nakaji said, “The amount of dietary fiber required for one day is 20 grams. Incorporating dietary fiber from a normal diet can be expected to reduce the risk of colorectal cancer and obesity. With soul food in Aomori, short-lived prefecture I'm happy that it was realized," he says with a smile.

The price is 135 yen. It will be sold at convenience stores, supermarkets, and Kudopan shops, mainly in Aomori Prefecture.