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    Collaboration between Hirosaki Sakura Festival and Kudo Bread "Sakura Miku" British toast

    Collaboration between Hirosaki Sakura Festival and Kudo Bread "Sakura Miku" British toast

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    On March 24, the Aomori bread maker "Kudo Bread" began selling three bread products that collaborated with the Hirosaki Sakura Festival official support character "Sakura Miku".

    The lineup is "British toast (Sakura bean & milk whip)" (130 yen), "Hitotokuchi cherry flavor Daifuku" (150 yen), "Marble strawberry special" (130 yen). Each package has an illustration of Sakura Miku. Tax not included.

    Kudo Pan, known for its flagship products "British toast" and "Chocolate", has been a hot topic in recent years in collaboration with other industries, and it also sells collaboration products with characters such as "Evangelion", "Love Live" and "Hello Kitty". ing.

    Sakura Miku is a character with a cherry blossom motif that is derived from "Hatsune Miku", a virtual female idol who is popular both in Japan and overseas. I was appointed last year as the official support character for the Hirosaki Sakura Festival. It showed various developments, such as being the subject of Neputa at the "Hirosaki Neputa Festival" and setting up a special corner to exhibit and sell "Sakura Miku" goods at tourist facilities in Hirosaki City.

    The "British Toast (Sakura An & Milk Whip)" depicts Sakura Miku and a popular spot where the branches of cherry blossoms in Hirosaki Park are combined in the shape of a heart in the sky. “The image of the package in which you can see the bread from the heart-shaped sky part came up immediately.” Kudo Bread staff said, “I had a playfulness hiding the name of “Sakura Miku” in the product name”.

    "Hitotokuchi Sakura-flavored Daifuku" is a new product that contains 6 bite-sized Daifuku wrapped in red Daifuku dough. "I used the illustrations of six Sakura Miku drawn to match this six-piece product," said the person in charge.

    The "Marble Ichigo Special" uses an illustration of Miku Sakura drawn in the background of the Hirosaki Brick Warehouse Museum, which opens in April. Strawberry marble was added to the "Special Strawberry" sandwiched with strawberry cream and milk cream in a sponge cake.

    It will be sold at convenience stores and supermarkets in the six prefectures of Tohoku, as well as "Hitotukuchi Sakurafumi Daifuku" nationwide. The person in charge said, "As a local company in Aomori, we have made the Hirosaki Sakura Festival a product that can be promoted nationwide. It would be an opportunity to know Aomori," he said with a smile.

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