The "Aomori KAWAII Gift Collection" was held on January 24 at a special venue on the first basement floor of "Nakasan Hirosaki Store" (Hirosaki City, Dote Town).

The "Aomori KAWAII" gift project aimed at improving the name recognition of the Aomori brand and creating gifts within the prefecture. The certification committee, which consists of specialists in department stores, sales, and design, and the "Aomori Ectogenic Women's Association," which consists of women who like local residents and women from the prefectural office, formed the open recruitment.

Information on gift-certified products will be posted on the website and SNS operated by Aomori Prefecture. To date, 50 products have been certified. At the venue, 46 types of processed foods and crafts from Aomori Prefecture that are certified as gifts will be exhibited and sold.

Ami Iseta, a staff member of the Aomori Food Genome Women's Association Secretariat and a staff member of the Aomori General Sales Strategy Division, said, "This time we also prepared special products that only some stores are limited to stores in the prefecture. We gathered products perfect for Valentine's gifts So, please add it as one of the options."

Holding time is from 10:00 to 19:00 (Friday, Saturday = 20:00). Until February 24th. It will be held at the Sakurano Department Store (Aomori Store, Hirosaki Store, Hachinohe Store) in late March.