Various public relations activities are currently being conducted in Aomori prefecture with the aim of increasing consumption of yellow apples.

In August, the Aomori Apple Countermeasures Association announced a yellow apple PR song, "Happy Yellow Apple." The song is posted on the official website, and choreography, rock version, Tsugaru dialect version, etc. are posted on YouTube. This year, we have prepared a costume of the image character "Yorin-chan" that was produced last year, and have it appear in campaign activities.

Aomori's local idol, "Apple Girl," who is active with the name of the apple variety. Since the current members “Toki” and “Ohlin” are varieties of yellow apples, we actively promote yellow apples. Two people say that they eat yellow apples that are easy to eat even during the practice. "Yellow apples are easier to eat than red apples," said Wanglin. "Being able to contribute to the consumption of yellow apples by being our yellow breed name," says sometimes.

"There is no particular difference other than the color of the skin," said Asako Akada, general manager of the breed development department at the Apple Research Institute (Kuroishi City), Aomori Industrial Technology Center. Although there is a consumer sentiment that the red apple is in the hand from the appearance, "even the consumers who actually eat it say that the yellow apple is better," he said. "The quality of the yellow apples is often guaranteed," he says, because yellow apples tend to grow tastier compared to red apples.

There are also merits for producers. Red apples require coloring such as "leaf picking" and "ball spinning" to make them red, but not for yellow apples. “Producers will be free to do other work, and eventually it will be a benefit to consumers,” says Akada. "Apples have different tastes and textures depending on the region and the season as well as the variety. There are various PR activities, but if it gives you an opportunity to find your favorite apple," he said.