On February 18, a new brand "Aomori Ale" was announced at Hiroshi's craft beer specialty store "Garreth's Hideout" (Matsugae Hirosaki, TEL 0172-78-1222).

The shop has a craft brewery with the concept of "craft beer that can only be made in Tsugaru". The owner, Gareth Barnes, is a former US soldier. Moved to Hirosaki in 2007 after being assigned to Misawa Air Base. The store opened in 2016 after working as an English conversation class instructor.

Restaurant managers from outside the city participate in the information session. I listened to Gareth's explanation. Gareth reports the two years since opening. In addition to being selected as the Tohoku craft beer sold at Rakuten Eagles Stadium, it has transactions with about 300 stores nationwide, and at the beer festival "JAPAN BREWERS CUP 2019" held in January in Yokohama, the "dark beer category" 4 I reported that I won the prize.

Gareth says, "Because craft beer is not rooted in Aomori, I decided to make "a beer that can only be drunk in Aomori". First of all, I will start by creating a mechanism that restaurants can offer so that people can know craft beer." ..

The "Aomori Ale" provider is limited to the prefecture. It is said that there will be only 20 stores, and the price will be set to be “envious of Tokyo dealers”. The beer server uses an original refrigerator improved by Gareth, who worked as a bomb-disposal team when he was a US soldier. .. You can rent it for free to the store, and prepare an original glass.

"It will be easy to drink even for those who have never drank craft beer. Currently, the market for craft beer is growing rapidly in the United States, and beer that can only be consumed locally, not beer anywhere in the country, is being reviewed. "

Participants asked, "Why are there 20 shops and conditions in the industry?" "Why is it Aomori?" Gareth said, "The reason for limiting the number of shops is to increase the brand power. We will adjust the business so that it does not cover the area.” “I like Aomori because it is easy to live in and I like it.”

Kota Wada, the store manager of “Muraokoshi Sake Brewery Dondodon” (Shinmachi, Mutsu City) said, “Beer that you can only drink in Aomori is easy to publicize, and you can sympathize with Gareth's personality and thoughts. was talking.