The bear caution tweet that the Aomori Prefectural Police Headquarters calls using Twitter is gathering attention on the net.

Using the emoticons, the prefecture residents are alerted to the danger to bears witnessed in the prefecture. "(・( eh)・) Bear came out!" "(・( eh)) Bear ate!" (Mom original text) and started sending from 2013, "cute" "heartwarming" I am doing it."

The Aomori Prefectural Police Headquarters started Twitter in 2012. Initially, it was mainly aimed at recruiting police officers, but the public relations department that operates it was worried that the number of followers would not increase. "The challenge was to get rid of the tough image and enjoy the tweets," says Junmi Keima of the Public Relations Department. He said he worked with his colleague on a tripod to study "a tweet that people can enjoy."

Mr. Kuma and his colleagues focused their attention on the account of the Metropolitan Police Department's crime deterrence headquarters, which had been popular since then with more than 100,000 followers. The account was popular with general users due to its unique "Yuru" tweet.

"We tweet at least once a day. Assuming this, we will tweet the names of obfuscated places in Aomori prefecture in a quiz format, and we will trivia about the anniversary and what kind of day it is, in a trivia. I decided to do it," says Keima. As a result, the number of followers more than doubled the target number in one year, and after that, new projects have been repeated and the number of followers is steadily increasing.

“I'm grateful that the number of retweets has increased, so I want him to be calm and able to deal with the bear when he actually encounters it,” said Keuma's tweet. "As for the actual coping method, if it is easier for the citizens of the prefecture to understand it by using pictograms," he said.

In 2016, the bear sighting information in the prefecture is more conspicuous than usual, and if there are many, there are cases where more than 5 tweets are sent per day. "I'm careful not to send the wrong information online," says Keima. From April, a third person in charge will be newly added, showing a willingness to "aim to exceed 10,000 followers."