On July 3, in Nakatsumari-gun, Kitatsugaru-gun, Nakamado Mebaru cuisine promotion council started offering "New OMOTENASHI Local Gourmet Nakadomari Mebaru Zen".

Nakatomari town, which is divided into two, the former Nakazato town in the central part of the Tsugaru Peninsula and the former Kodomari village facing the Sea of Japan, has more than half the catch of high-quality rockfish, Aomori prefecture, in Japan.

Mr. Suzuki Mevaloo of the council said, "At first, I was thinking about" Nakadoma live squid rice bowl "that uses live squid landed in the town." The name "Mevaloo" is said to have been given a nickname by Hiro Nakata, the advocate of "New OMOTENASHI Local Gourmet" for the project.

"Nakadomari rockfish meal" (1,300 yen) is the third "new OMOTENASHI local gourmet" in the prefecture, next to "Fukaura tuna steak bowl" and "Hirauchi scallop katsugozen".

According to Mr. Suzuki, we started developing local gourmet foods that are particular about locally produced ingredients and can only be eaten in the same town in August last year, but abandoned the issue of stable supply of live squid alone. At one point, "Nakadomari Mebaru Sashimi and Squid Suki Gozen" was made into a new gourmet food, but due to the high cost and the high selling price, it was "restarted (development) in April this year".

"Because of trial and error, the final concept of using a whole rockfish was set," says Suzuki. Currently provided at four stores in the same town. Mainly "main meal of sashimi of mackerel (with head)", "hot boiled half of mackerel" and "squid sashimi rice (squid is different)," seafood juice and pickles are original at each store.

“If you eat it in Tokyo, it'll cost more than 2,000 yen,” says Suzuki. "I received the voice of the user" delicious "on the first weekend when I started providing it, and the number of offers was higher than expected," he said with confidence.