Hirosaki's long-established onsen ryokan "Yamano Hotel" (Hirosaki City Tokiwano Yunosawa, TEL 0172-83-2329 ) is currently looking for financial support for the rebuilding of the business due to the new corona effect at the cloud funding site. ..

This inn is located in the Onsen hot springs of Tsugaru Fuji and Iwakiyama. Founded in 1674 (Yenho 2), Yoshie Akaishi, the eighth president, is currently managing the business with Kaori, the eldest daughter, and Shizuka Miwa, the second daughter. The crowdfunding project was planned by Kaori-san and Miwa-san's sisters in order to cover the operating funds and the obsolete equipment costs (hotten) because the guests could not expect it in Corona.

The effect of the new coronavirus is said to have worsened in March. In 2018, the former president and sister father Katsumi passed away. Sales fell, but a new cafe bar was established the following year, and new initiatives were launched, such as holding hosting events, introducing tatami baths, and focusing on publicity using SNS. It is said that sales were improving. Kaori says, “It was also introduced to Aomori's popular YouTubers, and it was just after this year's triumphant efforts to expand the nationwide spread of new corona infections.”

The inn will be closed from April 13th, with full business resumption scheduled for July 1st. Currently, it only accepts private baths and takes out the signboard menu "Matagi rice". Kaori says, "We put the health of our staff and family first, and decided to take leave early. If we have a life, we can start over and over again."

"I wasn't really keen on the round funding at the beginning," says Kaori. "Our duty is to provide hospitality to customers. We were reluctant to receive support from customers," he said. On the other hand, he was determined to be supported by the surrounding people and cooperated, and began to solicit support on May 16.

When I first started, I heard that I received support from people who came directly to the inn and people from outside the prefecture who had never used it. Kaori says, "I was happy not only with the support money but also with the message. There were many voices that pierced my chest, such as "I want you to leave me until I go someday."

Initially, 5 types of return products are available. Currently, 10 types are available. According to Kaori-san, we decided to try to prepare return items that would please many people, and increased them based on the advice. "The plan is that you can eat Matagi rice for 365 days, which is the featured item. Actually, there were direct supporters who actually delivered Matagi rice."

“By starting crowdfunding, I was able to gain connections and courage with new fans,” says Kaori. "I was struck by the fact that I couldn't see the end of my life during the holidays, but I was confident that I could do my best to leave the inn." In order to take on new challenges, Mitsuwa and Mr. Miwa also opened a YouTube channel to live stream. “I want to continue without worrying about my reputation,” he smiles.

The deadline for assistance is 23:59 on June 27th. The amount achieved is 47% of the target amount as of June 23. Kaori-san and Miwa-san are planning to make a live bet on YouTube on the final day to bet on the last spurt. "I would like to ask you to make a final request. Even if you do not reach the target amount, I would be happy if you could share the time with you and build a relationship that would allow you to continue to connect after Corona," he squints.