Hirosaki Izakaya "Warajiya" (Honmachi, Hirosaki, TEL 0172-36-1178) started information transmission using SNS on April 15.

The same restaurant that offers local sake and local cuisine. Despite being in a multi-tenant building, the interior of an old folk house is for sale, except for the floor, which is the same as when it opened in 1984. It was used as a location for the movie “Miracle Apple” released in 2013, and it was said that there were times when the cast's fans went there.

Currently, Ryoji Shimoyama and Hatsuko are running a store. Yuki Soma, the eldest daughter of the two, said, "I felt a big crisis because the Hirosaki Sakura Festival was canceled due to the influence of the new coronavirus and the sales decline due to self-restraint going out" "The two guys are finally starting to play the game. There's nothing I can do if I keep silent," he launched an SNS to promote the store.

"At the beginning, I was surprised that those two people started social networking. But I hadn't done it myself, and there were many failures," Soma said. In the first post on April 15th, the owner of the building pointed out that the hashtag was misused. "I've been taught by people around me and I'm studying how to send information to other stores. For people I met, I said "I started" and increased the number of followers," he said.

Soma-san also advised us to create a take-out menu in response to rising demand for take-out. Initially, the menu was only hors d'oeuvres, but it is said that it is now possible to serve one person and take out the popular menu "Karai Karaage". "My dad is a craftsman and he is serious. He is not good at new things, but he is trying to adjust to listening to me," Soma said.

Mr. Soma is currently living in Goshogawara, which is adjacent to Hirosaki, and is updating his SNS between nursing work and childcare. Hirosaki comes only on Sundays when it is closed. Store photos of restaurants and food at that time. If there are orders or inquiries from SNS, he confirms the contents by phone or short email to Mr. Hatsuko and responds.

Hatsuko said, “My daughter sent me on SNS, so a new customer base came to the store. Until now, I could only go through the reviews and introductions of regular customers, but now it is different. To survive. I have to study for myself."

Mr. Soma said, "When I started SNS, the first people who helped me were the people around me. I was impressed by the warmth that my father and mother had with our customers for more than 35 years. I was closed with the new coronavirus. I want to support you so that it doesn't matter."