The concept shop “Wednesday Alice POP UP SHOP” will open on February 28 at the shopping center “ELM” (Goshogawara City, Aomori Prefecture).

A general store selling mainly original brands under the theme of "Alice in Wonderland". Open permanent stores in Tokyo, Osaka, Nagoya and Fukuoka. It was so crowded that there were restrictions on admission, and there were already voices on the Internet saying, "I'm happy to see Elm on Wednesday, Alice," and "I cry if I come to Aomori." First store opening in North Tohoku.

The location of the store is near the 10th entrance on the 1st floor of ELM. In addition to installing the entrance panel that is popular for bending over at the store, you can shoot inside the store and place a photo frame. Atsushi Kawahara of the operating company "Biljan" (Nagoya City, Aichi Prefecture) is confident that "I was able to put effort into the illustrations and lighting that show the world view in the size of a permanent store."

There are about 1000 stores such as sweets, accessories, and fashion miscellaneous goods. Playing cards designed in stained glass style (1,000 yen), Trump patterned confection "Eat the Trump" (500 yen), popcorn (350 yen each), rings (500 yen and up), etc. There will be stickers and badges exclusive to the store (all prices are tax-excluded).

Mr. Kawahara says, "We offer products at affordable prices. We hope that many customers come and enjoy the world view and enjoy shopping in the mood of Alice."

Business hours are from 10:00 to 21:00.