The Tsugaru service area of the Tohoku Expressway (Hirakawa City, Aomori Prefecture) set up a "masochism" banner on June 20.

Located in the northernmost part of Honshu, it is the only service area (SA) in Aomori prefecture. The up line has a convenience store, and the down line has been renewed on April 17th. In addition to commercial facilities such as food courts and shopping corners, a new area information transmission corner called "Connect", which is the first in East Japan, has been established.

According to Mr. Kosho Go, of Nexco East Japan Aomori Management Office, he was thinking about new ways to attract customers in line with the renewal. "I was more conscious of the banner that caught my eye straighter than the motto of "early break", says Goko. We set up the down section from Igarigaseki IC to Tsugaru SA. There are four, "Tsugaru SA still free today", "Tsugaru SA without congestion", "Tsugaru SA monopoly", "Tsugaru SA in private mood".

It was said that he cherished inspiration when creating the banner. The four phrases are prompt decisions, and Mr. Goko thought, "I thought that it would be easy to understand and would be interesting and would motivate you to come to SA. Although it is masochistic, it will increase the number of users and prevent accidents." Show confidence.

When I installed it on the 20th, on Twitter, there were reactions such as "I was masturbating" and "What happened?" “I'm happy that the users' reactions are immediate,” says Goko. "Because you can come from the general road, I hope that the local people can make better use of "connection" that can collect information about the location where Mt. Iwaki can be seen and Tsugaru."

Goko says, "I would like drivers coming from outside the prefecture to feel at ease to the end and use it as a place to take a break. It is prohibited to shoot while driving, so I definitely want you to stop." Call out.