Hirosaki's general store "SCENE" Hirosaki Castle East Store (Takada, Hirosaki City, TEL 0172-29-2511) will close on April 30.

As a lifestyle shop, the same store has a lineup of everyday items, interior items, and apparel. The store area of 350 tsubo is the largest general store in the prefecture. It is operated by the IT company "Hagumi", which has its headquarters in Aichi.

Opened on July 21, 2005. A store was opened on the site of Denki no Sekido, a mass electronics retailer. Noriko Kamata, the store manager, said, “We had a proposal from Sanwado (Aomori City), where we had a relationship, and it was a challenge for a new genre.”

Kamata-san says that the sales style was "Natural Body" because there was no explosive attracting customers because he did not aggressively advertise or advertise, and adopted a strategy of spreading by word of mouth. “There were customers who spend more than an hour traveling in a large store, and couples who could go around like a date,” he recalls. "I used to go by bicycle when I was in high school, so it was a memorable store," he said.

Regarding the decrease in the number of customers, Mr. Kamata said, ``At the beginning of the business, there were no general stores and online shopping, but in recent years, many people have seen the real thing at our shop and bought cheaply from the Internet etc. I'll tell you."

From April 1st, the brand will be sold at a half price (excluding some items), with the title "Completely sold out". Mr. Kamata smiled, saying, "We have a small number of items, but thank you until the end of the business day."

Business hours are from 11:00 to 20:00 (April 1 to 19:00).