The Tohoku Tourism Promotion Organization (Sendai City, Miyagi Prefecture) conducted a femme tour around Hirosaki Park on January 23.

The organization aims to promote the attraction of tourists in the Tohoku area from home and abroad by working together with the public and private sectors of the 6 prefectures of Tohoku and Niigata prefecture. Fam Tour is an initiative to let overseas media and travel companies experience tourism. We invited nine employees of the Malaysian travel agency "Apple Vacations" from January 20th to 24th.

The same line entered Hirosaki from Akita/Odate on the 23rd, and after resting in the Fujita Memorial Garden (Kamishiragin-cho, Hirosaki City), she applied a pink light to the snow-covered tree currently being carried out at Hirosaki Park Sotobori. We visited the "Winter Sakura Light Up" that looks like a cherry blossom.

Misa Hirayama, the business promotion department of the Organization, said, “Malaysians like SNS, and they seemed to be satisfied with the snow scene as a photo-shooting spot. The light-up was in full bloom, so it was on the spot. The information was immediately disseminated. It was highly evaluated as a new winter tourist spot."

During the tour, four children from Hirosaki After School were surprised and presented "Hirosaki Sakura Origami" and the like, and the atmosphere was peaceful from beginning to end as it was cold below freezing.

Mr. Hirayama said, “In Malaysia, we are starting to look at tourist destinations other than the Tokyo metropolitan area and Kansai, and the opportunity to inbound tourism in the Tohoku region. Malaysians tend to be pro-Japanese and are interested in content unique to Aomori such as apples and nebuta. I would like to improve the name recognition of Tohoku and Aomori and further attract customers in Malaysia.”

The next day, the group visited Hiroshi before touring apples.