Kudopan (Aomori City) started selling Hello Kitty version of British toast only on July 1st in Aomori prefecture and Tohoku region.

British toast is a local confectionery bread made with margarine and granulated sugar sandwiched with bread. It is one of the company's main products, and it is often introduced on TV etc. that "Aomori citizens know it." Currently selling 5 types of British toast. It is said that it is developing new products at a monthly pace.

Regarding the collaboration project with Hello Kitty, Kaji Hirai of the sales department of the company said, "Because Hello Kitty is from the UK, we asked if we could collaborate on a UK connection." "Hello Kitty is 5 apples tall and 3 apples in weight. The Aomori-like setting is also the reason why the collaboration was realized."

The Hello Kitty version of British toast sandwiched two types of jam, apple and strawberry. The apple uses jam from Aomori prefecture. Jam is applied separately in the middle of the bread so that you can enjoy the two flavors separately. It was the first attempt at the company.

In the future, there are plans to make products in the Hello Kitty series. The desired price is 140 yen. It is available at stores in Aomori prefecture and Tohoku region.