On March 14, the Aomori bakery "Kudo Bread" (Aomori City) will pre-sell the new product "Jari Jari Masashi" from the flagship product "British toast" at Lawson in the 6 prefectures of Tohoku.

"British toast," which is distributed only in a part of the Tohoku region centered around Aomori prefecture, is also called "Aomori citizen's soul food", and when a person from the same prefecture goes out of the prefecture, "there is a national recognition. It's rooted in Aomori so that I know for the first time that it is not bread.

"Jari Jari Mashimashi" is a hard type that has white glazed seaweed to enhance the sense of jari jari of the English toast that sandwiches margarine and granulated sugar between mountain-shaped breads. Mr. Hideki Ebina of the company said, "We had a customer's request for a long time. We tried trial and error in distributing sharks in order to give a sense of crunchiness without spoiling the taste."

The product, which corresponds to the special British toast series, is said to have been particular about the package, following the first "Cho Cosplay & Whip", and used a glossy color to produce a high-class feeling.

The price is 130 yen. From April 1, it will also be sold at general mass retailers in the prefecture.