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    "Coffee no Machi Hirosaki" 10 years since the sale of drip bags

    "Coffee no Machi Hirosaki" 10 years since the sale of drip bags

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    Hirosaki's drip bag coffee "Coffee no Machi Hirosaki Drip Coffee" has been on sale for 10 years in May.

    The same drip bag coffee released on May 14, 2012. "Hirosaki is a coffee town committee", which was established in October 2009, declared "Coffee no Machi Hirosaki" and planned a stamp rally around coffee shops in Hirosaki city as sightseeing content. The drip bag coffee was developed as a souvenir and is now used as a gift.

    Mr. Narita Senzo, the secretary general of the committee and the owner of the coffee shop "Narita Senzo Coffee Shop", said, "I never thought that visiting coffee shops would be tourist content, and as a coffee shop that sticks to hand drip, I can drink at home. I was reluctant to sell coffee, "he recalls.

    Mr. Narita started a coffee class and a coffee shop in 1975 (Showa 50), and was one of the people who contributed to Hiromae's coffee culture by selling coffee beans for home roasting and holding coffee tea parties and lectures. "When I first opened the store, there were many days when customers didn't come, so I used to look up the number of coffee shops in the phone book. At that time, there were about 650 coffee shops in Hirosaki, and it was a land pattern where tea culture had taken root. "That's Mr. Narita.

    Looking back on the history of Hirosaki, Mr. Narita learns that about 160 years ago, the Hirosaki clan had coffee that was distributed as a medicine during the Northern Guard. "Coffee of the feudal lord" that reproduced it became the signboard content of "Coffee no Machi Hirosaki", and 10 stores in the city provided each taste. Mr. Narita says, "Coffees and coffee shops are everywhere, but because they are everywhere, there may be terroir (the individuality of the land) that suits that climate."

    "Coffee no Machi Hirosaki Drip Coffee" is still on the shelves as a long-selling product. It is said that some tourists buy more than one during the Sakura Festival. "Drip bag coffee, which had resistance, has become popular in 10 years and has become one of the ways to enjoy coffee. In recent years, convenience store coffee has become established, but the important thing is to provide a memorable cup. "Mr. Narita.

    According to Mr. Narita, the number of coffee shops in Hirosaki has decreased to about 60, and the business situation is severe due to the Korona-ka. The price of coffee beans is soaring, and it is predicted that the era of 1,000 yen per cup will not be long. "I don't know if Hirosaki has succeeded, but I hope that coffee with regional colors and store patterns will be born in other regions and cultivated as a culture."

    The price is 1 piece = 195 yen, 7 pieces = 1,050 yen.

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